Monday, February 8, 2010

Yay Superbowl Time!

So last night was the Superbowl, one of the most fruitful times for feminist fodder. And the feminist world is abuzz about the ads this year.

I don't have to add much. The best points have already been made. And interestingly, the Focus on the Family ad was super blah. (I still insist that the problem is how CBS went about this whole thing and not the content itself.)

But what I will add is that it seems advertising companies responded to the outcry from last year which was one of the raunchiest and most offensive Superbowls I've seen ad wise. (Some may argue that Janet's boob was the raunchiest thing to happen in a Superbowl, but I didn't mind that as whatev.) Point is that the message seems to be, "Ok, you don't like it when we strip women and have them shake their asses and shower for men's pleasure. Prefer not to have *that* form of misogyny? COOL. We'll give you another form: The type that shows what wimps the men are who care about the feelings and societal position of women. You don't wanna be THAT guy do you? GOOD. Now buy our shit and keep your balls."


At least some of us know men who really do care about what women think and feel and experience in life. And they are not beaten down or emasculated. They are actually intelligent, respectable individuals, capable of looking beyond their own experience.

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