How very progressive of them.
Lori (at Feministing) tries to give a balanced view of this move, but I can't help but be much more cynical. My hatred of American Apparel and its sleazy CEO, Dov Charney, is well documented. All of my chief complaints about the company aren't rectified by them trying to broaden their customer base to include "plus sized" women...(by the by size 12-ers: Did you know you're plus sized!?)
At the end of the day, the man behind it all is still a scum bag, so all this move makes me think is that now their marketing team will have a more diverse pool of women to objectify in their ads.
Cool. Still hate that store.