Tuesday, February 3, 2015

Super Bowl 2015

[Content note: cissexism, death]

I'm a slacker. While in years past, I have dedicated a LOT of time and attention to Super Bowl ads, I barely even watched this year. In fact, for the first quarter I was actually out on a walk and the second quarter I was straightening up around my house. I did catch the Katy Perry halftime show (shrug) and a few ads, however.

I love the Always "Like A Girl" ad (although I had seen it before.)


It's pretty damn cool this would air during the Super Bowl, which historically has skewed to being out right hostile to women.

While I do love the overall message of this ad, I know it's an AD and it has to be remembered within that context. As Jilliam Berman wrote at the HuffPo, "The ad may be the first time a [menstrual] care product was advertised during the Super Bowl and is a prominent example of how companies trying to woo women customers are shifting advertising tactics...The idea for the touchy-feely ad campaign came from a common business exercise: analyzing consumer research."

So at the end of the day, it's trying to sell us something. I do support advertisements moving toward this empowering perspective, but we can't ever forget their main motive.

I also caught the pretty horrific "your kid could be DEAD, DEAD I SAY!!!!" spot from Nationwide.

I have a feeling someone was fired over this.

I mean, if their goal was to stir controversy and discussion, they did, but I'm not sure the overwhelming negative response was worth it. It's a pretty classic case study in how treading the line of "in poor taste" can  back fire on you.

Otherwise, I didn't really catch any ads that stuck with me. Was there something horribly offensive that I missed?

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